Why we built it
After 30 years in the car business — retail, wholesale and buy-here-pay-here — we got tired of software built by people who had never taken a down payment or chased a late note.
What it is
Inventory, desking, paperwork, BHPH notes and financials in one system, priced for independent lots instead of franchise stores.
We use it too
We run our own dealership on DealKey every day. If something is broken or slow, we feel it before you do.